STORY Home For the Holidays

“Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY [completely] reinvents itself - from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue.”

While at David Stark I assisted in curating the “look and feel” of the store; which included designing a series of printed graphics displayed throughout the boutique.

Creative Director: David Stark, Designer: Daria Semenova, Design Intern: Alexis Jacuzzi, Technical Designer: Lesley McTague, Floral Designer: Susan Montagna, Photographer: Susan Montagna